A lovely post about the nonsense that is perpetuated about Twitter accounts being "hacked" when it's either something people regret or an honest error. [link]
Hashtag usage — a survey
I’m very interested in the motivation behind uses of hashtags on Twitter — I have a feeling that they are more created than searched.
I would be very interested to see Twitter Search stats — to see how many people actually look at collections hashtagged content rather than just pump them out because it seems part of etiquette. This hypothesis brewed when I saw how hashtag use breaks down of during real big events (World Cup, election) — as people already know the context, I am thinking that they are used more as a shorthand for context than searched or monitored.
Without much hope of getting that valuable data, I have created a very short questionnaire to get some feeling for use of hashtags. Due to the responses being self-selecting I am assuming that the results will be biased towards experienced Twitter users, but we’ll see. That this may be compounded due to my network containing a lot of social media profesionals is also a worry, so I would appreciate if you would spread it as far as you can.
You are not your brand online — and especially not on Twitter
Yes, good interaction on the social web is all about personality. But. Brands aren’t people, they don’t have friends, desires, dislikes. They don’t have time off. People do.
So if you’ve decided that a Twitter account for your brand is the way to go, think very hard about the separation between YOU and THE BRAND — even if it’s only one or two of you that do the tweeting.
It may seem like an easy decision, you want to be on Twitter (it’s the next big thing, everyone says so) you want to promote your business or hobby — so you sign up for the service as @SuperPlumbing or whatever. But, think, who do you expect or want to follow you:
- There are people that know you — they may be interested in your business too.
- There are people that don’t know you — they may be interested in your business.
If you treat @SuperPlumbing just as a username for your personal account, but tweet about your business:
- People that know you will get fed up of constant business tweets (if they aren’t heavy users or fans of your service).
- People that care about your business are put off by the personal stuff.
Is your business “relaxing with a beer after a hard day”, is it “at a #goodmeeting with @anotherperson”? No it isn’t — you are. Does your business have conversations with friends? Not really.
Get a separate account for yourself, and one for the brand.
Creating a Twitter account for a business or a brand (or even a little project you’re running as a hobby) opens up a new communication channel. You need to think about what it needs to say, how it decides who to talk to, what it talks about and how often. You need to think about how you monitor responses — following everyone just isn’t a great option. You need to think about who responds if you’re unavailable — if you’re a proper business you in effect need a CRM system (software or just practise) that makes sure responses are done.
Brand accounts don’t need to be serious, or even focused, but they need to be inclusive.
If you tweet too personally, to or about a group of people that you follow (but of course not everyone will be) then that creates exclusivity — that in itself will put people off, never mind the irrelevance of your activities to the “fan”.
Using Twitter as yourself away from the brand is a good way to see how people use it (so do it first), plus you can do what the heck you like.
I personally have likes and dislikes about how people tweet (although I wouldn’t assume to tell you what to do at all), some people I love in real life tweet in ways that mean I just can’t stand to follow them (too much, too much retweeting , auto blog posting) — but you need to find your own feet and react to people in whatever way you wish.
One thing that is annoying is the creation of a brand account and then retweeting all of the tweets to your personal account too (if people care they will follow…) — separation again, tell me about you, not your business.
Or tell me about your brand, but not you. Tell me both, but separately.
Seventeen things that people are actually saying when they retweet others – meish dot org: life, unfolding
"Retweeting (that is, repeating someone else’s tweet, with attribution) has emerged from daily twittering habits and has become part of Twitter’s cultural vocabulary. The idea of rebroadcasting something interesting/funny you’ve spotted isn’t new, and the custom of acknowledging your sources isn’t particularly revolutionary either, but what is interesting is that not all retweets (RTs) are alike." [link]
Twitter Replies
A good while ago I wrote a long post about problems with the Twitter @reply system — Twitter it seems have been trying to fix this, but causing problems (see #fixreplies). I may humbly suggest that the now updated post is worth a read.




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