I working on a site (which I can’t reveal yet, it might not even see the light of day) that is basically a fake social-network, populated by characters that don’t exist. The main point of it will be the feeling and story generated by the characters and thier interactions, but it’s important to get the look and feel right.

I’m using WordPress and a theme called “facebooked” by Justin Tadlock, it’s very well done but is only intended to give a blog an appearance of Facebook (which I’ve tweaked to be FB-ish, but not exactly the same). So I’m adding stuff in, by judicious use of plug-ins, page templates and custom fields. I’ve managed to generate workable status updates, friendships, groups and events as well as profile pages — but what else does a social network need?

I threw out the question on twitter and Anthony Herron suggested adverts, which is good. Not only would you normally see them, but it will help to fill gaps.

But I’m open to suggestions — not for what you’d like to see in a social network, but for what you wouldn’t believe one could work without.