The Moran Scale of Twitterstorms
I was asked to ‘create’ a Twitterstorm as part of an art project, and I sort of did. While this wonderful Buzzfeed post describes the stages that one goes through, in orderRead More…
I was asked to ‘create’ a Twitterstorm as part of an art project, and I sort of did. While this wonderful Buzzfeed post describes the stages that one goes through, in orderRead More…
Content, interaction, community—that’s what your social media profile is all about. It’s a message that seems to have hit most brands, and organisations right down to the smallest. But from what I’mRead More…
I’m very interested in the motivation behind uses of hashtags on Twitter — I have a feeling that they are more created than searched. I would be very interested to see TwitterRead More…
Apparently the Olympics suffer from ‘Ambush Marketing’, meaning that if they don’t stop other people doing adverts that are a bit like they have something to do with the event then theRead More…
I always think that you can explain almost anything in terms of football or cats, and those of you who have seen me talk with probably of heard about one or theRead More…
After proving that online pantomime could work last year, I wasn’t sure that I wanted to repeat the trick — but eventually the lure of doing it again with the experience ofRead More…
First written May ’09, updated (slightly) April ’11. Although listening is the most important way of using Twitter for a brand or organisation, you’ll want to do some actual tweeting too —Read More…
If you’re doing any sort of professional work on Twitter then the main part of what you should do is listen. Listen to see what people are saying about you or yourRead More…
Pantomimes have taken a good couple of hundred years to evolve from ballet and variety acts, they’ve at times been four-hour sprawling shows with a lavish ballroom scene. These days they’re moreRead More…
Further proof, if proof be needed, that pushing blog posts to twitter (and vice versa) creates nothing but echo. In this instance the only tweet archived from “yesterday” is the tweet announcingRead More…