It’s understandable that companies want to use Facebook to promote stuff – it is after all very big – and with almost a half of BBC staff on there, it’s obvious that they should use it to promote services, programme and events.
What is annoying is when people who don’t understand social networking blunder in. Facebook has worked so far because of its “honesty” (real names, needing verified email addresses to become part of some networks) – it’s ceded to demand for entities other than people by the creation of “fan” pages/profiles, and has for a long time had groups and events.
So it’s annoying to find our national broadcaster (or well-meaning, but ill-informed staff therein – they have to have verifiable BBC email addresses to be in the network they are) creating fake person profiles for services or other stuff. Here are just a few I’ve found by just a quick search (after I stumbled across a few in friends’ profiles):
I’m sure many other organisations have done this too – I just think the Beeb should set an example.
Discalimer: I used to work for the BBC (although I’d have been just as annoyed about it when I worked there – and would of been able to tell the people more easily).