A platitude that is sitting in my brain, please ignore.

Big companies research the market before launching a new product (doubly so before “relauching” an existing one). Then they try to hit their target, shaping the product to “what the users want”. Tiny companies, or people just doing it for the love, make what they want to see.

As few can articulate what they want until they see it chasing what people say (or your research says) they want is a path to average.

So, do what you want rather than what you think people might want and you have a chance of being above average. But you might fail.

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