A new book by David Shipley and Will Schwalbe’ on e-mail etiquette, Send: The Essential Guide to Email for Office and Home is already billed as the “genre’s Strunk and White,’, but proposes that we use exclamation marks willy nilly.
Because email is without affect, it has a dulling quality that almost necessitates kicking everything up a notch just to bring it to where it would normally be.
Please. God. No!