One of the reasons that Facebook has taken off so much recentley is that, I think at least, it’s a grown up social network. Even if a lot of the activity (throwing sheep, poking) is so childish the real names, real people ethos helps keep down spamming, trolling, and one hopes eventually racism.

So I wasn’t pleased to see that one of my local pubs has created a Facebook profile for itself, not a group, a profile under the name ‘Hare Hounds‘. While it’s good that they feel the web is a way to promote themselves, surely a group would have been much better – what with its discussion features, events and the like. While technology always evolves how it’s used rather than how it’s designed this is rather a blunt tool to use and I don’t really like it.

It’s the work of people that want to treat Facebook the way they treat myspace – and I hope that it won’t drive me off the site in the same way.

Support the Hare and Hounds, if you’re in the area, by visiting their website, myspace profile, or even going down for a pint, but don’t treat a pub as a person – you’ll have to start making excuses as to why you haven’t been recently.