Our cats are quite particular about what they eat, they like Whiskas or Felix and only certain flavours, but I’m always on the look out for something to give them a bit of variety. Today in Somerfield I was casting my eyes down the cat food aisle and noticed something.

Normally cat food shows a picture of a happy energetic looking cat on the front (which is odd as there aren’t pictures of humans on the front of our food) something like this:

Go Cat

Go-Cat is quite an established brand, they’ve been using this boo-alike for some time – he looks springy, bright-eyed and desperate to eat those crunchy cereal things.

Contrast that with the cat on the supermarket own-brand food:

sad somerfield cat

Sad, longing and somehow not looking forward to the chunks or the gravy. Even the gourmet cat is affected by the black dog of depression. The ennui of the pedigree:

gourment sad

He’s also a little out of focus. It’s catching, this poor kitten cant even rouse the enthusiasm (despite New & Improved Recipes) to list his head towards the noms.

sad cat pink nose

It might be the case that cats getting no-frills food might not be quite as pleased when it’s mealtime, but you’d think it wouldn’t be too hard to get a snap of one that was getting salmon filets, grinning from ear to ear and purring like a well-tuned engine?