Our cats are quite particular about what they eat, they like Whiskas or Felix and only certain flavours, but I’m always on the look out for something to give them a bit of variety. Today in Somerfield I was casting my eyes down the cat food aisle and noticed something.
Normally cat food shows a picture of a happy energetic looking cat on the front (which is odd as there aren’t pictures of humans on the front of our food) something like this:
Go-Cat is quite an established brand, they’ve been using this boo-alike for some time – he looks springy, bright-eyed and desperate to eat those crunchy cereal things.
Contrast that with the cat on the supermarket own-brand food:
Sad, longing and somehow not looking forward to the chunks or the gravy. Even the gourmet cat is affected by the black dog of depression. The ennui of the pedigree:
He’s also a little out of focus. It’s catching, this poor kitten cant even rouse the enthusiasm (despite New & Improved Recipes) to list his head towards the noms.
It might be the case that cats getting no-frills food might not be quite as pleased when it’s mealtime, but you’d think it wouldn’t be too hard to get a snap of one that was getting salmon filets, grinning from ear to ear and purring like a well-tuned engine?