At some point over the weekend, I decided to out the low level moving on campaign and put my most famous website up for sale on eBay.
I started the site back in the May of 2002, before there were really such things as blogs in the mainstream and the term ‘hyperlocal’ was not even a glint in an irritating theorist’s eye. Pretty much everything that’s ever been on it, and definitely everything technical was written or created by me, I’ve had a couple of ‘columnists’ for short whiles and a couple of bits of ‘holiday cover’ but that’s all. The site was flat, hand coded HTML until I learned of PHP and wrote a simple news updating section. Later I discovered that there wasn’t only a name for such things but software out there to do it more prettily and better.
And now it, or sites like it, are either the future of the media or a disappointment to those that thought they should be.
But, it didn’t start because the media was dying, it started because the media was crap: crap at explaining why people connected emotionally with a place that—when looked at objectively—was a bit shit. Crap at self awareness, crap at understanding real life. The media has changed a little, but mostly the contents have just shifted in transit.
I have always been proud of it being not only independent, but seen to be, so not taking advertising and clearly marking anything churned from a press release was always part of the plan. It was fun at times, maybe important and influential at others, but always fairly time consuming and costly. I’ve got lots of other stuff on now, and for the first time in years a regularly hour-ed job (that’s also in another city)—so it’s time to give up.
There’s also a way in which the landscape of ‘hyperlocal publishing’ has changed—the Corinthian spirit beaten down by encroachment of money or officialdom: from ad sales bullshitters to quango reports that do nothing but serve the interests of the establishment. I don’t have the energy to fight, but don’t want to lose that battle really. So the idea is to let someone with the energy try something else with the cultural cache that the site’s built up. There is a way forward for local content created by people that can reach an audience without aping what’s gone before, but just right now I don’t know what it is.
And I’d like to recoup some of the costs if possible, so I’m selling.
I’ll no doubt return to the themes, and the location, but for now time’s up.
(Here’s what I said just over two years ago about how it all started, I still think pretty much the same.)