An extended version of the Internet culture part of the talk:

Interweb memes and contribution to community from bounder on Vimeo.

Bounded groups, and Clay Shirky.

Flowtown’s visualisations:

• Social network demographics.
• Facebook mobile take-up.

Facebook Statistics

The US Airforce comment response policy

Consumers trust recommendations from known people most

Rats at KFC

Sentiment Analysis

Twitter can predict the stock market.

Birmingham, B13, Digbeth.

Professor David Bailey blog for the Birmingham Post

And from the “inspiration” section:

Intermezzo vs Royal Opera House

Blogger living in the museum

Skittles, innovative campaign

Roger Smith Hotel

Facebook Add ROI from New York Theatre Network

First was on the Personal Democracy Forum EU conference in Barcelona, for the length of the two-day conference I monitored the hashtag #pdfeu every five minutes:

(click image for larger view)

The highest rating was 64.4% (at 12:45pm on Tuesday), the lowest 49.6% (Monday at 12:14pm during a short power failure). What was interesting to me was that the “arousal” rating seemed to work well as it stayed pretty steady during the power failure  (or even leaped up a little) even as the happiness of the hashtag users  dived. Post-lunch conference lulls and periods of excitement (the big spikes in day two, at least, corresponded with much applause) were mapped quite accurately.

The overall average was 57.29%. If you would like to explore or graph the data yourself, you can see in all in a Google Spreadsheet here.

Secondly I tried a much shorter and more mainstream application, David Cameron’s speech to the Conservative Party Conference:

The emotion tracking tool graphed here ran every 10 seconds during David Cameron’s speech to the CPC and analysed the last 100 tweets with the hashtag #cpc10 and the word “tories”. I chose two versions as I wasn’t sure that non-Conservative supporters would use the ‘official’ hashtag, I theorised that they would be likely to use the word ‘tories’. As it turned out I think that while there was a more even spread of pro and anti political types using the hashtag than I expected, but the ‘tories’ Tweeters were definitely more hostile. (See the data.) There was greater movement across the graph than on any other test I’ve run.

Conclusions? None so far, other than that I think this might be a very useful tool, and that more interesting data is created the more Tweets you have and the more you can afford (server-wise) to poll for results. I’m itching to try it on another big live event with conflicting opinions, that might mean training it on a reality TV event. Roll on the X-Factor.

If that sounds like something that would be of use to you email events@businesslinkwm.co.uk.

It’s billed as:

“Expert Jon Hickman (Birmingham City University) chairs a lively debate with guests including Pete Ashton… assessing lifestyle changes implied by new technological tools in the new wave of social media.”

an interesting, if potentially unwieldy, topic. Chair (and ‘expert’, he’ll hate that) was worried that Pete, him and I would ‘agree violently’ on most aspects. I’ve not written by talk, or really fully considered my position, yet but I think I may be able to get away without agreeing with either of them.

Current thoughts is that I might deny globalisation exists at all.

Come along and see.

Civico is an offshoot of Rhubarb Radio, which I’ve been a member of for about 14 months. Rhubarb is an online community radio station, and Civico is an extension of that platform to cover democracy and events. Last year we covered the PdfEU conference in Barcelona, with what was little more than the streaming audio and a whole lot of hard work.

For this conference we hope to be able to use the newly developed Civico player. This has two great developments, one is that it integrates with the Twitter API to capture tweets alongside the audio or video. The second is much more exciting (and proud to say, developed from my original concept).

Once the audio, video, tweets (and more in development) are captured then users can share any fraction (or all) of the coverage — highlighting the best line, the biggest laugh or the most damming miss-speak. In other words it makes it easy to share the bits that you want to share. And share them by link or by embedding wherever they like.

Here’s an example from a recent conference in London, by link and by embed (this is still a beta, excuse any foibles or downtime as the player is worked on):

Know Your Place (which sounds a bit Frost Report to me)
“Find out first-hand how freelancers in the world of illustration, photography, writing, design, PR, Publishing and web make a living. We’ll share some practical hints and tips about how to market and promote yourself to gain attention, generate new leads and stand out from the crowd. “

The Carpet Salesmen by M R Fletcher

I’m not sure what it means, The Lunar Society is an oft used reference whenever it comes to thinking coming out of Birmingham — but those thinkers thought of science and industry and “made things”. I’m wondering if I need to “make things” too, or is “helping others make things” (a way to think about consultancy work) enough?

Download audio file (1030-sion-simon.mp3)
– Sion Simon MP at Hello Digital

But first the “bad news”, see the decline in regional newspaper circulation from 1993 (as shown in a very impressive set of slides from Douglas McCabe of Enders Analysis)

What strikes me is that, while the decline starts to happen consistently with widespread internet adoption, there are huge drops in years before that, including 1993; before the world wide web. Something was up with what the regional press was offering long before people started getting news online —  and local news online provision lagged behind that of national (certainly in Birmingham where it’s only been about a year since the local papers started to publish properly on the web).

I have a little suspicion that it’s the era of spin that may have turned people off — but that’s just conjecture — what’s more obvious (and was generally agreed on in discussions) is that it’s not just the news provision that people find online. The community building, organising, communication, advertising (classifieds) have all moved online to better platforms — ones that newspapers don’t own.

That perhaps explains the difference in time spent reading a newspaper as opposed to looking at news online:

Although I’m not sure how the “30 minutes” is calculated — it seems a little too much like asking people and them replying with “ooh about half an hour”. The problem with measuring offline activity against online is that the online can be measured hugely accurately, offline not quite so much.

It does paint a picture that suggests that advertising won’t in any way support news online in the way it has in newspapers, which I think we all knew — but the figures present a very depressing picture for local press in particular.

So, what would we lose if we lost the regional press? One oft mentioned example is the loss of a regional “fourth estate” — to hold councils et al to account, another a loss of investigative journalism. Just how much council coverage, and how much investigative work is done is open to debate (and there are even a few attempt to measure it).

There’s no doubt that these things can be done online, whether by what we’d now understand as journalists, by other people working alone or by groups collaborating (maybe on sites such as Help Me Investigate —disclosure, I’ve worked wtih HMI). There’s also no doubt that that can be made easier by Government (Local & National) transparency and access to data. Streaming (and archiving online) council meetings would be a huge boon to the local blogger. Imagine this including your local government.

I think it’s re-enforce my thoughts that the hole left my newspapers probably wouldn’t be newspaper shaped, or needing to be filled by just one thing. People have been plugging gaps already, and (most of) the papers are still here.

What’s taking newspaper’s place

This is some of the really interesting stuff,  I learnt a huge amount about the different types of companies that are attempting to make the local (or hyperlocal — a word I’m not convinced about) space pay. The US is way ahead of the UK on the development of these sites, it seems. They differ in method, but all really do one thing — get local people to tell the news, and sell advertising around it. Some edit, some profit share, some build discussion — but all use templates to build sites that talk about a specific area.

For me the issue here is that community size is too fluid, and that geographical area is a poor indication of the “right” size  of area to cover. It’s something that the templated/networked sites can really struggle with — most seem to default on city or town (20-50,000 people were figures quoted, I’m not sure this qualifies as local or hyperlocal) possibly because that’s the size at which advertising becomes viable. While there’s no reason that a site about Birmingham (such as mine) and a site about Digbeth (a neighbourhood within it) can’t co-exist — but it would be difficult to see how they can chase the same ad revenue (possibly Digbeth is even too small to generate enough views, I’m not sure). Only the community knows how they see a place, what feels local to them.

To a certain extent that isn’t a problem for self-produced sites, I don’t attempt to cover anything but hosting costs (and if the site uses something like WordPress.com, Ning or Tumblr then there need be no hosting costs at all) — and I don’t have to make money. The local blogger using a local blog network doesn’t have to get ads, but the network owners do.

I’m sure that there’s a place — and a business model for all sorts of of ways to do this. More likely we’ll see geo-search and something approaching geo-attention build custom offerings for each user pulling information from all of these types of sites together. What’s not clear is that there’s much (beyond opening up as much geo-located data, postcodes etc) that government can to to help that.

Attention to the UK’s libel laws, and more work on digital inclusion can help every UK blogger (or citizen) — not just those involved in local news — but if we need an impetus to work on it…

Paul Bradshaw has a much better grasp of the problems and possible solutions.

What should/shouldn’t Government do

At the end of the session we were asked to put post-it’s on two flip charts — one for what we’d like the Government to do, one for what they certainly shouldn’t. Like all that was said it’s public but unattributable — Will Perrin has blogged the complete list transcribed.

• Download audio file (2009-09-06T16_19_49-07_00.mp3)
  Birmingham
• Download audio file (2009-09-06T16_19_49-07_00.mp3)
  11-11-11
• Download audio file (2009-09-01T08_14_37-07_00.mp3)
  Memes