Comments on: Tweeting for a “brand” or organisation

By: 2009’s Hundred Best Tweets and Links for Marketing Copywriters

2009’s Hundred Best Tweets and Links for Marketing Copywriters — Fri, 01 Jan 2010 00:54:09 +0000

[...] How to Tweet for a Brand or Organization. Tactics that help you and your client navigate unfamiliar social media waters. [...]

By: You are not your brand online — and especially not on Twitter - jon bounds

You are not your brand online — and especially not on Twitter - jon bounds — Wed, 22 Jul 2009 16:49:01 +0000

[...] My Comments Elsewhere 19 March 2009 – 15:51Monitoring your “brand” on Twitter with search (jon bounds)When a bloggers asks a Prime Minister a question at a summit has something interesting happened? (Podnosh)Birmingham – Open City (Digital Birmingham – Blog – Birmingham – Open City)26 March 2009 – 17:39Do we mean “social” or do we mean “conversational”? (jon bounds)26 March 2009 – 10:24Tweeting for a “brand” or organisation (jon bounds) [...]

By: How to write a corporate Twitter strategy (…and here’s one I made earlier)

Tue, 21 Jul 2009 11:34:17 +0000

[...] Jon Bounds – tweeting for a brand or organisation [...]

By: TAAAAA – twitter acronyms and abbreviations alientating audiences? « connecting craftspace

Tue, 09 Jun 2009 15:46:26 +0000

[...] on the subject of group tweeting…http://www.jonbounds.co.uk/blog/570/tweeting-for-a-brand-or-organisation/ . Gives some options on how we can tweet as an organisation. [...]

By: Using Twitter for public sector organisations | Simon Wakeman - public sector communications, marketing and public relations

Mon, 20 Apr 2009 20:44:12 +0000

[...] You can read his full post here. [...]

By: Jon Bounds

Jon Bounds — Thu, 26 Mar 2009 17:00:49 +0000

@Hannah I come down quite strongly on the idea that automatically doing stuff in conversational media is a bit odd — it’s almost like jarringly including an advert (however related) into a natural chat with a mate.

It’s certainly not quite as cut and dried as that, but different people have different thresholds for how much machine conversation they will put up with. But, do you want people to have to “put up” with stuff — if you only have 4 blog posts a week then surely you thing they’re all good stuff? Good enough to hand-write something extra/different/interesting to point twitter to it?

By: Hannah Del Porto

Hannah Del Porto — Thu, 26 Mar 2009 15:22:55 +0000

This is a great start for companies thinking about twitter technique. The comment about automatically cross-posting has really got me thinking.

I certainly take your point, but I wonder at what volume this applies?

We update our blog 4-5 times per week, so blog content accounts for about 1 out of a dozen daily tweets.

Do you feel that this situation would still warrant moving blog cross-posts to a separate twitter account?

By: Square Eyez » links for 2009-03-26

Square Eyez » links for 2009-03-26 — Thu, 26 Mar 2009 13:30:16 +0000

[...] Tweeting for a “brand” or organisation (tags: enterprise2.0 guidelines twitter businesstool) [...]

By: Jon Bounds

Jon Bounds — Thu, 26 Mar 2009 12:44:03 +0000

Good question, Dunc. I won’t speak generally, but a simple rule of thumb for me is to think what you’d do personally. I think we can guage when our help is useful and it should be no diferent for an organisation trying to engage. I’d be interested in other thoughts tho’

By: dunc

dunc — Thu, 26 Mar 2009 12:29:53 +0000

Cheers Jon, this is useful stuff.

Here’s an interesting one – I’ve been doing a bit of listening myself following your advice.

The question that this brings up is responding. Clearly if someone was mouthing off then keep out of it, but if someone’s looking for information which you could provide – is it generally seen as rude and scary to @ in with a hyperlink and answer?